Lavazza coffee has been an Italian tradition for over 100 years. All Lavazza coffee is Convection Air Roasted to ensure that the bean is never burned. Lavazza never over cooks their beans to gain flavor strength, rather they create flavor profiles by blending beans. To make this 100% Arabica Espresso Lavazza works with the Rain Forest Alliance. The Rain Forest Alliance is an international non-governmental organization actively involved in promoting sustainably grown coffee crops throughout Central and South America. Lavazza Tierra! contains 100% Rain Forest Alliance certified sustainable coffee. By using sustainable methods of production Lavazza is able to lower their carbon foot print and support the local fair trade.